Marketing your home to potential buyers

As you prepare to sell your home, you may want to think about how to target potential buyers.

As you prepare to sell your home, you may want to think about how to target potential buyers. The better you market your home, the more likely prospective buyers are to find it - and the faster you may have an offer on the table.

If you have already found a real estate agent that understands your needs as a seller, you can utilize their knowledge and resources to make your home as attractive as possible. While you may choose to work very closely with your agent during the marketing process, below are a few marketing tactics that you can try on your own.

Take Photos:

As you prepare to photograph your home, focus on the most interesting aspects. Be sure to take pictures from varying angles, which can showcase the vast space of a room or the detail in interior and exterior features. These photos should represent all the best elements of your home.

Post Signs:

After you have placed your house listing, work with your agent to place adequate home sale signage on the property. A useful sign should list the agent's name and contact information and, if necessary, additional contact information for the nearest real estate office. If you reside on a quiet residential street, you may want to ask the neighbor residing on the corner of the nearest busy street if you can place a small, directional sign in their lawn.

Provide a Takeaway:

One or more of the photos used in your listing should also be included on the fact sheet available outside your home. This takeaway brochure will typically list the details of your home –number of bedrooms and bathrooms, square footage and lot size and can also be used during open houses as a reminder to prospective buyers.

Consider Your Advertising Options:

You may choose to list your properties in local newspapers, typically in special weekend real estate sections. You may also want to look at local real estate publications and check printing dates to see if your home is a good fit. There are numerous classified sites and databases that prospective home buyers check daily, many of which offer free listings.

Plan an Open House:

After you have completed your first round of marketing, you and your agent may want to schedule an open house. Allowing prospective buyers an opportunity to view your home in person is often one of the most important steps in selling a home. If an interested buyer or agent is unable to visit your open house, your agent can arrange private tours to make sure all prospective buyers have a chance to see your home.